Two Balance Sheets, One Decision-Maker

Fee-Only Financial Planner

Running a business in Kansas City means making financial decisions most employees never face. Your paycheck arrives last. Distributions compete with equipment purchases. A strong quarter in the Northland can be followed by a slow one, and the retirement contribution you meant to make in March gets postponed to cover July payroll. Business and household are legally separate, but they draw from the same well.

Owners across Clay County, downtown, Johnson County, and the surrounding metro arrive with a familiar set of open questions. Cash is either idle in a business checking account or too thin to absorb a surprise. Taxes are handled competently at filing time but rarely planned, so entity structure, owner compensation, and retirement contributions are never reviewed together. Employees are asking about a retirement plan, and no one has time to evaluate one. And the eventual exit, whether a sale, a family transfer, or a wind-down, keeps getting pushed back, though it is likely the largest financial event in the owner’s life.

These are ordinary problems that go unaddressed because the person best positioned to solve them is also the person running the company. Our role is to take that work off your desk and coordinate with the accountant and attorney already involved. For the personal side on its own, see our financial planning services.

Most owner decisions are not business decisions or personal decisions. They are both, and they are usually made without seeing the other half.

Services for Small Businesses

Four areas most often need attention at the same time.

Business Retirement Plans

A retirement plan is often the first formal benefit a growing business adds, and the choice among a 401(k), SEP IRA, or SIMPLE IRA shapes cost, paperwork, and how much the owner can set aside. We help you weigh the options against headcount, payroll, and profit stability.

Tax Planning

Forward-looking work happens well before a return is filed. We look at how owner compensation, retirement contributions, timing of income and expenses, and entity-level choices interact, alongside your CPA, not in place of them. See our tax planning approach.

Business Succession Planning

Whether the business is sold, transferred to a family member or key employee, or closed, the outcome depends on preparation that starts years earlier. We help you think through timing, what the proceeds need to fund, and how the transition affects your retirement projection.

Owner Financial Planning

This is the plan for the person behind the business: reserves in the right place, investments outside the company, insurance and disability coverage measured against real obligations, and a projection that does not quietly assume a perfect sale price.

The Fee-Only Model, for Business Owners

White Sand Wealth Management is a fee-only firm, paid directly by clients for advice and ongoing planning work. We do not earn commissions, we do not run sales pitches, and we are not compensated through hidden product incentives. When we recommend a retirement plan provider, an investment approach, or an insurance review, our compensation does not change based on what you choose or whether you act at all.

We will not claim the model removes every conflict of interest. No compensation arrangement does, and any advisor who says otherwise is overselling. What fee-only does is take the product-sales incentive out of the middle of the conversation. It is designed to reduce product-sales conflicts and align advice with the client, so the honest recommendation stays available to us: keep the simpler plan, use the lower-cost provider, or do nothing this year.

For an owner, that matters concretely. A commission-driven relationship has a structural reason to steer a small company toward a more complex plan than it needs; a fee-only one does not. It also makes the advisor easier to seat alongside your CPA and attorney. More on the firm is available on our Liberty, MO financial advisor page.

  • Compensation is disclosed and paid by you, in writing, before work begins.
  • Recommendations can include “no change is needed,” which is sometimes the right answer.
  • We coordinate with your existing CPA, attorney, and payroll provider rather than replacing them.

Retirement Plan Design and Administration Support

Adding a retirement plan is one of the more consequential decisions a small business makes. It affects hiring and retention, creates recurring costs, and carries fiduciary responsibility that stays with the employer. Our role is advisory.

Plan-selection factors. The right plan follows from your facts. How many employees do you have, and are they full-time, part-time, or seasonal? Should employees be able to defer their own pay, or would you rather contribute as the employer alone? How predictable is profit, since some plans commit you to contributions in lean years? How much administration can your team absorb, and do you want features such as Roth deferrals, vesting, or profit sharing?

Implementation

We help sequence the setup: adoption documents through the appropriate provider or legal counsel, payroll integration, funding schedules, and effective dates that fit your payroll calendar.

Provider Coordination

We help you evaluate recordkeepers, custodians, and third-party administrators, compare service models and fee disclosures, and stay the point of continuity when providers change.

Employee Communication

A plan nobody understands is a plan nobody uses. We support enrollment meetings and plain-language explanations of deferrals, matching, vesting, and investment choices.

Investment Review

We help review the plan’s investment menu for cost, diversification, and appropriateness, and document the reasoning behind menu decisions and later changes.

Ongoing Monitoring

Plans drift. Headcount, fees, and goals change. We schedule periodic reviews of plan design, provider service, costs, participation, and whether the plan still fits the company it was built for.

Where our role ends. We provide advisory support. We are not a recordkeeper, third-party administrator, payroll provider, law firm, or accounting firm. Plan documents, compliance testing, government filings, and formal tax or legal opinions belong to the specialists engaged for those functions. We help you assemble that team, and we are direct about which questions belong to your TPA, attorney, or CPA.

Free Small Business Financial Planning Consultation

An introductory conversation, at no cost, to review where your business and personal finances stand and whether a planning relationship makes sense. If another professional is the better fit, we will say so.

Meet Your Fee-Only Small Business Financial Advisor in Kansas City

At White Sand Wealth, we understand that your business and personal finances are closely connected. Our team helps Kansas City business owners build coordinated financial strategies that support the company, its employees, and the owner’s long-term goals.

Our small business financial planning services include employer retirement plans, tax-aware planning, business succession planning, investment management, and personal retirement planning for owners. Whether you are evaluating a 401(k), SEP IRA, or SIMPLE IRA, preparing for a future transition, or deciding how to turn business income into lasting personal wealth, we can help you understand your options and create a practical roadmap.

As a fee-only financial advisory firm, we do not receive commissions for recommending financial products. This approach is designed to reduce product-sales conflicts and keep our guidance focused on your business, your employees, and the outcomes that matter most to you.

Every business is different, so we take the time to understand your company’s size, cash flow, workforce, tax considerations, and growth plans. We then coordinate your business strategy with your personal financial plan, helping you make informed decisions at every stage of ownership.

Ready to build a stronger financial foundation for your business and your future?

Schedule a complimentary small business financial planning consultation with White Sand Wealth.

Joel Huet CFP®, CTFA, CISP FOUNDER

Joel Huet CFP®, CTFA, CISP

FOUNDER

Karen Burris CTFA, CISP SENIOR FINANCIAL ADVISOR

Karen Burris CTFA, CISP

SENIOR FINANCIAL ADVISOR

Samantha Kopek CFP® SENIOR FINANCIAL PLANNER

Samantha Kopek CFP®

SENIOR FINANCIAL ADVISOR

Kelly Kariker CFP®, RSSA® SENIOR FINANCIAL ADVISOR

Kelly Kariker CFP®, RSSA®

SENIOR FINANCIAL ADVISOR

A.J. Huet, MBA FINANCIAL ADVISOR

A.J. Huet, MBA

FINANCIAL ADVISOR

Sam Huet, MBA FINANCIAL ADVISOR

Sam Huet, MBA

FINANCIAL ADVISOR

Jake Huet FINANCIAL ADVISOR

Jake Huet

FINANCIAL ADVISOR

Frequently Asked Questions

White Sand works with Kansas City small business owners in four connected areas: employer retirement plans such as 401(k), SEP IRA, and SIMPLE IRA arrangements; tax planning coordination across the business entity and the owner’s personal return; business succession and exit planning; and the owner’s personal financial plan, including reserves, investments, insurance review, and retirement projections. Engagements can address a single question, such as choosing a retirement plan, or an ongoing relationship through growth, hiring, and eventual transition.

A fee-only advisor is paid directly by the client rather than through commissions on products sold. That structure is designed to reduce product-sales conflicts and keep the focus on what the business and the owner actually need, whether that is a simpler plan, a lower-cost provider, or no new product at all. The practical benefit is one planning partner who reviews business cash flow, payroll, retirement plan design, and the owner’s personal balance sheet together, and who coordinates with your CPA and attorney.

It depends on facts specific to your business: headcount, whether you want employees to defer their own pay, how much administration you can take on, how predictable profits are, and how much the owner wants to save. A SEP IRA is generally the simplest to establish and is funded by employer contributions. A SIMPLE IRA allows employee deferrals with required employer contributions and moderate administration. A 401(k) offers the most design flexibility but carries the most administrative work and testing. Rules change, and eligibility details matter, so confirm plan selection with your tax and legal advisors.

Ready to turn your financial vision into a reality?

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